Talking Shoppers Into Buying? Experimental Evidence on LLM-Driven AI Nudges @ POMS 2026
May 8, 2026·
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1 min read
Yuxiao (Rain) Luo, PhD
Adel Yazdanmehr
Present at POMS 2026Abstract
The rapid integration of LLMs into online shopping platforms has transformed how consumers purchase products. Unlike traditional digital nudges, LLM-based conversational assistants introduce a new form of interactive AI nudging that fundamentally reshapes consumer experiences. This study aims to unveil the impact of LLM-based AI nudges on purchase decision-making.
Date
May 8, 2026 2:00 PM
Event
Location
Reno, NV, USA
2500 E 2nd St, Reno, 89595
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