Talking Shoppers Into Buying? Experimental Evidence on LLM-Driven AI Nudges @ POMS 2026
May 8, 2026ยท
,ยท
1 min read
Yuxiao (Rain) Luo, PhD
Adel Yazdanmehr
Abstract
The rapid integration of LLMs into online shopping platforms has transformed how consumers purchase products. Unlike traditional digital nudges, LLM-based conversational assistants introduce a new form of interactive AI nudging that fundamentally reshapes consumer experiences. This study aims to unveil the impact of LLM-based AI nudges on purchase decision-making.
Date
May 8, 2026 2:00 PM
Event
Location
Reno, NV, USA
2500 E 2nd St, Reno, 89595
Click on the Slides button above to view the slides.
